Are you looking for the best website builder? Your business’s website is more important now than ever before. Potential customers are looking for the services and products that you provide. Relying on social media alone does not give you enough control over your digital marketing strategy.
A well-built website makes your business appear more professional and trustworthy. However, small businesses on a tight budget may be under the impression that designing a website is an expense that is too great for them to undertake. Most business owners aren’t equipped with the expertise and experience required to build and maintain their own sites.
For this reason, there are a few options that they can choose from to ensure that their website helps them reach their business goals. One option is to hire a website designer to create and maintain your site, and the other is to use website builder software.
Are Website Builders Free?
Many of the best website builder for small businesses claim to offer their service for free. However, the free options for many of these builders will leave you with a website that does not look very professional.
Usually, when you look deeper, you’ll notice that many website builders aren’t really free because:
- You don’t have your own domain
- You don’t have any control over the ads that show up on your website
- You don’t have complete control over other aspects of your website
- Templates and add-ons will come with additional costs.
While not every best website builder for small businesses will require you to pay for these things, it is crucial to pay attention to all of the details when considering this option. Continue reading below to learn more about which is the best website builder.
What Is The Best Website Builder For Small Businesses?
You may have heard of many different website builders such as GoDaddy, Shopify, Jimdo, etc., but this article will focus on the best website builders, not the most popular. Affordability, ease of use, and search engine friendliness were all of the factors considered when choosing the best website builder.
Web.com is an easy, do-it-yourself website builder. It makes it quick and easy to create a professional-looking website, and you don’t need to be a pro or have a massive budget. This website builder comes with an intuitive drag and drop feature. There are also many website templates that you can use to get your site up and running quickly.
While Web.com comes loaded with tools that you can use to market your site, optimize your SEO, and integrate other third-party platforms, the pricing is a bit confusing. Web.com starts at just $1.95 per month. However, the price increases a little depending on your plan level. In addition to the monthly fee, there is an annual renewal fee.
#2 WordPress (Self-Hosted)
Even those who have no experience with running a website have likely heard of WordPress. It has a reputation for a reason – it is easy to use, scalable, and incredibly flexible. These reasons are likely why it is a fan favorite among small businesses. While WordPress offers many advantages, it does have its pitfalls like any other platform.
WordPress has thousands of pre-made themes to match every business niche; however, you need web hosting services in order to install WordPress. This extra step can cause confusion among those unfamiliar with web design and hosting. Even though WordPress is free, you will likely have to pay for the domain name and hosting platform – otherwise, you are stuck with website building software without a website.
Wix is another well-known best website builder for small businesses – most likely because of their television advertisements. This website builder has been around for nearly 15 years, and it is easy to understand why. Their website builder is incredibly simple and straightforward.
Wix uses artificial intelligence and over 500 templates to help you build your site. All you have to do is choose the template that matches your business and fill in the pre-populated content with your own. However, the editing tools are a bit limited in relation to other website builders. This means that users have fewer options regarding customization but can still switch out text and images to match their goals.
One of the most significant disadvantages to Wix is how inflexible the platform is. For example, if you create a website on Wix but find that your business is growing and you want to expand your website, moving your information from Wix to another domain can create quite the challenge. Business plans start at $20/month.
#4 Constant Contact
Constant Contact is an email service provider and a small business website builder that is simple and effective. Their software also uses AI to help business owners quickly create and customize a website based on its Facebook Business Page. All you will need to do is enter your Facebook business URL, and the artificial intelligence tool will generate content. It is important to note that the software can still be utilized even if a company does not have a Facebook business page – it may just take a bit more time.
While this website builder doesn’t require any know-how or expertise, it does cost more for access to more advanced features such as a custom domain name and more comprehensive analytics. Also, because Constant Contact is relatively young, there aren’t many third-party extensions that you can use to develop your website further.
What If I Don’t Want To Use The Best Website Builder For Small Businesses?
One major hang-up for every website builder is that you have to maintain and update everything regarding your website on your own. Many business owners and managers would rather spend their time focused on other aspects of their business, which is entirely understandable.
For those who would rather outsource this task, there are plenty of digital marketing agencies that can work within your budget to create a professional, trustworthy, and unique website for your business. Digital marketing agencies, such as Just 99 Web Design, take care of all your web needs so that you can focus on other things.