The Basics of Local SEO and How to Optimize For It

 The Basics of Local SEO and How to Optimize For It

Do you want your local business rank on search engines like Google, Bing, and even Maps? The chances are that you’ll need to optimize your website using local SEO tactics.

If you have a small or local business, this is how you’ll be able to get potential customers nearby to find your brand when they search. Optimizing your business or brand for local searches can help you connect with motivated customers at the right time.

This is especially important since 46% of all Google searches are local.

A business should optimize their website for local searches and claim their Google My Business listing. However, 56% of companies don’t even do that.

local seo

It’s a good start to claim your GMB listing, but there is more you need to do for local search engine optimization.

Let’s start with what it means.

What is Local SEO?

For those looking into “what is Local SEO,” here’s a quick breakdown.

Local SEO is about optimizing your website and your business’s online presence to attract more business from local searches.

Even though Google isn’t the only search engine out there, it’s used more often, which is why it’s one of the most important ones to pay attention to.

Google’s Organic vs. Local ‘Snack Pack’ Results

On Google, there are 2 different kinds of search results. The first one you might see is Local or ‘Snack Pack’ results, followed by the organic results.

‘Snack Pack’ results are search results located in a boxed area on the first page of Google. They come up when a local online search is done. There are typically 3 local business listings shown with an order based on relevance to the search.

People typically split their clicks evenly between the two results sections, which is why it’s best to focus on ranking in both areas.

Keyword Research

Keywords are necessary for any website.

Besides your primary keywords that may include your company or business name, it’s crucial to think about the keywords you want to target that aren’t necessarily your “primary” ones.

What would people search for if they were looking for an electrician in Denver?

  • “Electrician in Denver”
  • “Emergency electrician in Denver.”
  • “Electrical repair services in Denver.”

The format you should pay attention to is the “service in the location.”

Do your research on which keywords would help you rank better, and use keyword generator tools.

Google, Bing, Maps

While we touched upon a bit about Google My Business listings, you should also pay attention to Bing Places – which is the equipment to GMB.

Google and Apple Maps each have a significant market share. You can search for businesses directly in the search bar.

If you’re using local SEO services, make sure to optimize for maps as well.

On-Page SEO

Traditional SEO practices come into play here. Likely, you’re already utilizing your local SEO strategy here, but it won’t hurt to tweak or improve it.

Make sure you have the following:

 

  • A keyword in your Heading 1
  • A keyword in your title tag
  • A keyword in your URL
  • An enticing meta description
  • Short URLs

If you serve multiple areas, make sure to include landing pages with a location in the URL like in the following example:

  • com/area-1/
  • com/area-2/
  • com/area-3/

Keep in mind that your home page website content should focus on your primary area.

Tweak Your Strategy to Optimize Local SEO

Utilize the local SEO tips and start tweaking your marketing strategy to optimize local SEO tactics.

This can help you rank better on various SERPs

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