These days, most people do their shopping online. There is no better time to be in the e-commerce business because of this.
Having an e-commerce site is a way for businesses to build their brand, connect with even more customers than they would locally, and sell more products.
However, the key here is website design.
When creating any website, design is one of the essential parts. It’s all about using the right font, choosing the right color scheme, images, words, and more to attract potential customers, provide excellent user experience, and make your business look good.
The site should draw people in and cause them to take action by purchasing something.
So, how do you do that?
Effective e-commerce web design
With the following 5 tips, you can have an effective e-commerce web design.
1. K.I.S.S – Keep It Simple, Stupid
Name-calling aside, it’s essential to keep your website design simple.
Forget all of the pop-ups, the bright colors, and the banner ads. This can draw away from the goal.
The more simple the website is, the more straightforward it will be to close the sale.
2. Think Like You’re the Visitor
The chances are that you want to have your website design connect with your audience, which is why you have to put yourself in their shoes.
In most cases, website visitors want the following:
- Easy navigation
- Good design
- Easy shopping experience
Ask yourself what kind of layout would be easy to navigate? How can you simplify your checkout process? How can you organize your products in a way that’ll make sense?
3. Make Your Website Responsive
Having a responsive web design is crucial. In this day and time, mobile web browsing is higher than desktop browsing.
If customers want to shop on your site through their phones and electronic devices, they should be able to do so easily. Your website design should be fully responsive to accommodate a variety of devices.
4. Understand Color Psychology
Having a pink website just because it’s your favorite color isn’t always ideal. Color is a valuable tool when it comes to custom web design. When you understand the psychology that comes with it, you’ll be able to use it to your advantage.
Colors can inspire different emotions, feelings, and even actions from people, which is why you should be using a color that will help them convert.
Make purchase buttons stand out with brighter colors. If you want to look more credible, use more blue in your color scheme.
5. Make e-Commerce Web Design Look Professional
After all, your customers should trust you, especially if they’re providing their payment information.
With professional-looking eCommerce website designs, your customers will feel comfortable using your website and making payments.
Here’s what professional means in terms of web design:
- No typos
- Consistent color scheme
- Product links and buttons should be functional
- Quality photos and images
Wrapping Up e-Commerce Web Design
You can have an affordable website design for your e-business and still have it look good. Now that you have the tips, you need to have an effective web design to convert prospective buyers into customers.
So, what are you waiting for? Get an eCommerce website today!