You only get one chance to make a good impression. The majority of people aren’t inclined to change their minds once they’ve put your business in a particular ‘box.’ Your logo often is the first thing people will see, so the design has to be perfect. It matters beyond choosing a logo design that’s memorable and unique. Your logo is how you present your brand to the world. Since Just 99 Web Design has specialized in custom logo design for years, we decided to shed some light on the basics: why logos and branding go hand in hand.
Why Logo Design Matters
Did you know that the human brain can process images way faster than words? Like 60,000 times more quickly. Your logo plays in your audience’s minds faster than your ads, posts, and marketing materials. It all starts with the logo.
The logo you select for your business should be distinctive enough to be easily recognized by people. It should convey your brand’s mission through a limited set of visual features. And, what is more, it should be simple enough to work well on different media. What does that mean? Essentially, your logo should look good both on a billboard and on a business card or a pen.
Affordable Logo Design Doesn’t Equal Cheap Results
When it comes to the logo design cost and designer, many businesses wrongfully assume that good logos are expensive. Nike’s logo cost a mere $35 back in the day. The beverage giant Coca Cola’s logo cost a total of $0. The company’s first bookkeeper designed it, and it’s something we can recognize from a mile away. Good logos are simple.
What makes for an excellent logo? The fundamental properties are:
- Simple and clean
- Hints to your industry
- Builds trust
- Stands out
How Logo Design Influences Brand Development
The first interaction most people will have with your brand will be through your logo. You can’t choose a tree-shaped logo symbol just because you like trees. It has to be related to your business, to mean something that resonates with people. When you are rebranding a business or just now entering a market, a massive part of your brand development will revolve around how you present yourself to the world visually. That includes your custom logo, website, and marketing collateral, to name a few.
It’s About Consistency
It’s incredibly important to keep your logo consistent across all your platforms. On average, it takes between 5 to 7 interactions with your brand to start remembering it. If your logo has a different shape, color, or other discrepancies across various channels, people will struggle to remember you.
If you turn to a branding agency like Just 99 Web Design, you can be sure our branding services will cover everything, starting with creating a unique and memorable logo for your business. We’d love the opportunity to help you build a successful brand. You know how to reach us!
Stay tuned for our next topic!