If you start looking for search engine optimization (SEO) services and strategies online, you’ll find an overwhelming amount of content. Everything from tips to technical hacks and tools will mean nothing to you if you lack the solid foundation and understanding of the whole process. So, Just 99 Web Design, we have decided to focus on the most crucially essential SEO factors that every beginner should know. We are a digital marketing agency based in Dallas, TX, and we’d love to share our insights on SEO basics with you!
But First, What Is SEO?
Search Engine Optimization is the process of ranking web pages based on how relevant they are to answer a specific user query. The closer to the top that a web page appears in SERPs (search engine result pages), the more relevant it is for that query. SEO is the ranking factor that differentiates good, topical content, from poorly written and spammy content. Search engines “decide” which ones should go to the top and which ones shouldn’t be based on a system of many factors, 3 of which we will cover below.
As you can guess, those who appear on the first page of Google’s results are those who get the traffic 90+% of the time. So, if you want to get traffic to your business and convert visitors into customers, you must reach the first page. Now, on to the factors.
#1 Create Quality Content That Matches User Intent (SEO Factors)
Rule number one of SEO: search engines exist to help people find the answers to their questions. This means you need to fill your web pages with relevant content that centers on answering users’ specific questions. That’s what we mean by user intent. If, for example, a user searched for “fix lawnmower,” you should understand they’re interested in content that tells them how to fix their appliance. They won’t be interested in buying a new one, so if you write a blog about buying a new lawnmower, search engines won’t rank you for this and its related keywords.
The key to mastering relevant content is understanding keywords (users’ queries), search intent (the reasoning behind the search), and on-page SEO (all optimization efforts you make directly on your web pages, including titles, headings, meta descriptions, images, etc.).
#2 Build Website Authority Through Backlinks
Aside from content relevance, Google ranking is also built on the premise of authority. The way to prove your credibility online happens primarily through links that refer to your web pages.
Links that come from other websites and refer to your site are called backlinks, while links from one page of your website to another are internal links. The ones that matter for boosting your authority are backlinks. The sites that refer you need to be credible themselves, and they need to be related to your business in one way or another. If, for example, you have a food blog and Food and Wine Magazine link to one of your recipes, your authority will increase because of this link.
#3 Focus on User Experience (UX)
UX is all the rage these days. Human-centered web design is at the core of what SEO is all about. Search engines track how users interact with SERPs and your website after they’ve clicked to see it. To ensure a seamless UX, you need to check users’ dwell time (how much time users spend on your page before they go back to their SERP) and your page’s load speed (how fast your page loads). Both are critical factors in keeping visitors on your page.
You can learn more about improving your Google ranking here, but if you believe SEO services are better left to the professionals, Just 99 Web Design in Dallas-Fort Worth, TX is more than ready to help!