Now that more than 50 percent of website traffic comes from organic search results, it is essential to understand how to implement the right SEO services to help your customers find you. With SEO playing such an indispensable role, businesses need to ensure that they utilize the right SEO services. Of course, this helps to make sure that their websites rank well in search results.
SEO, or search engine optimization, is a set of strategies to increase the quality and quantity of traffic to the desired website. The techniques help by using keywords to help search engines determine what your website is about. SEO is very different from SEM, which is a paid form of search engine marketing.
Depending on the needs and goals of your company, it may be wise to use different types of SEO services to help you achieve a higher search rank. So, what are the different types of services that you can use to optimize your SEO? Let’s take a look…
What Are The Different Types of SEO Services?
SEO is full of many different tactics and strategies used to help you best optimize your web pages. While it may seem like there are countless variations of SEO, here are a few essential types of SEO services:
- Local SEO Services
- Technical SEO Services
- On-Page SEO Services
- Off-Page SEO Services
- Enterprise SEO Services
Let’s see what makes each one of these SEO services unique.
Local SEO Services
Local SEO service strategies focus on providing results to searches that relate to specific locations. These searches are usually tailored to a searcher’s local area. As a result, local SEO services can help your business rank well for search terms such as “near me,” as well as the names of regions, towns, cities, and other areas.
Local SEO is essential for businesses with one or more physical locations and a local presence. Properly using this SEO strategy results in more visits and conversions for your business. Another way to ensure that your local SEO service strategy will work effectively is by claiming and optimizing your Google My Business Listing. This simple step promises that your information is up to date and that you can respond to any reviews.
Technical SEO Services
Technical SEO services focus on server and backend website optimization to help your website rank higher within search engines. Technical SEO most often focuses on helping search engines crawl throughout your website to understand its content better. However, it also helps to improve the user experience.
Every website can benefit from technical SEO. Some examples of how to achieve adequate technical SEO include:
- Speeding up your website. Because Google and other search engines use page speed as a factor in their ranking algorithm, a faster page ranks better. The reason for this is that a fast page contributes to a better user experience. Many digital marketing agencies will help you achieve this by cleaning up your code, using browser caching, and compressing your images.
- Create an XML sitemap to help search engines create accurate indexes of your site by crawling it more quickly.
- Remove duplicate content as this can hurt your site’s ranking.
- Use a responsive design to ensure that your site displays correctly on mobile devices and across all platforms.
On-Page SEO Services
On-page SEO is one of the main types of SEO and usually what many people are most familiar with. On-page SEO describes the optimized elements on your website that you can control directly. If you want your site to appear in relevant search results, then it is essential to employ this service on your website.
The most common elements of on-page SEO include:
- Title tags
- Meta descriptions
- Alt tags
- Heading tags
- Internal links
- Relevant keywords
Whether you are working on your SEO yourself or have hired a digital marketing agency, there are a few popular strategies that you will use to optimize your site. One method is to use relevant keywords in URLs, title tags, and heading tags. Another is to simplify your website navigation and to make it more user-friendly. Ultimately, creating content that uses relevant keywords while appealing to your audience results in better SEO.
Off-Page SEO Services
Although on-page SEO services play an essential role in your overall strategy, it is crucial to include off-page SEO. Off-page SEO consists of factors beyond your website that the designer doesn’t directly control.
One of the most well-recognized forms of off-page SEO is earned backlinks. Other websites use these links to drive traffic to your pages. Search engines will use the quality and quantity of the links to determine whether your site is reputable and relevant. Of course, this impacts your search ranking.
If you want to increase your chances of earning more backlinks, there are a few techniques that you can use. You can reach out to bloggers and influencers to ask them to link your content in a post, share your content on social media, or create highly linkable content. This kind of content includes guides, infographics, and other forms of high-value content.
Enterprise SEO Services
Enterprise SEO services are tailored for the needs of huge websites. These kinds of websites are typically seen with larger companies and corporations. The most significant difference between standard and enterprise SEO is the focus on short-tail, high-competition keywords.
Smaller sites usually aim for long-tail keywords, making it easier to rank and target a more specific audience. However, even for smaller businesses, once they have ranked for many long-tail keywords, it becomes essential to go after highly competitive short-tail keywords to improve their rank continuously.
The Bottom Line
Whether your business is focused on local SEO services or one of the many other types, understanding how each contributes to your overall digital marketing strategy is essential. Each type of SEO plays a crucial role in digital marketing. Working with a company like Just 99 Web Design can ensure that your business optimizes all of its SEO services.