There is no question that professional web design has seen some drastic changes in the last decade. Now, anyone can use many excellent tools to create their websites with relatively no knowledge of web design and coding.
With that said, this type of convenience comes with a heavy price that lowers the designs’ quality and affects the performance in many ways. This means that the creation of the person with no web design knowledge could look ok on the outside, but the behind-the-scenes could be a complete mess that will affect the performance and the ranking of the website.
The Value of Professional Web Design
The search for a website designer near me is one of the most popular on significant search engines. The truth is that even with the content management systems and the simple website builder drag and drop systems, the process of creating a website that is going to be optimized for the modern world is not that simple.
Many factors are required during web design, and many of them are easily ignored by inexperienced designers. The following are some of the most relevant and crucial aspects as are necessary for professional web design.
Simple and intuitive navigation
Web design is not all about the graphic appeal; it is also about being able to create a navigation structure that will make sense to visitors in every possible way. This is going to be essential for a successful result.
Sometimes there are significant sections of a website that may not be optimized in terms of structural placement. This means that visitors may have difficulty finding that particular information, which can translate to a loss of engagement and conversions for the business.
Optimizing loading times
This is a big problem that is usually overlooked by inexperienced web designers who don’t have any knowledge in terms of file size and loading time issues. For example, when a website needs to load huge images, the loading times for that website will see a very drastic increase.
Being able to optimize images on a website can make a world of difference in the loading times. The most important thing about this is that the modern visitor is very impatient, and they will often drop a search and look for an alternative if it takes more than a few seconds to load.
To give you an idea of the value of fast loading times, if your website takes more than 3 to 4seconds to load, you are already risking that a large percentage of your visitors will be leaving the website before it continues to load the entire page.
Optimizing responsive features
Most modern content management systems and their templates are responsive by default. This means that they already have this feature without the need for any unique configurations. With that said, most of these templates have coding errors or issues with headers, modules, and other compatibility problems that could alter the mobile version of your website.
This is not easy to fix unless the web designer understands the code used on that particular template. This is the main reason why a professional web designer is always going to know basic HTML, CSS, and PHP to tweak the code if something is not working as expected.
eCommerce is a touchy subject
There are several platforms and applications that allow people to set up eCommerce for their websites without any coding knowledge. Still, the truth is that these solutions are often plagued with bugs and issues that can ruin the shopping experience for your target audience.
The process of creating a seamless, safe, and reliable eCommerce experience is always essential. You don’t want to end up in a situation that will make more problems than solutions just because you decide to go for the DIY approach. With eCommerce website design, you need to consider many factors before deciding to launch a store on your website.
Lack of analytics and SEO configurations
Meta tags, analytics software, and general optimization of the website’s keywords are also a widespread mistake made by web designers that don’t have experience. This is part of the web design process because it requires that the designer know where to place the Meta tags and descriptions.
The analytics software is also incorporated into the website code. This will be essential for marketers if they want to be able to look into the results of their marketing efforts.
Professional designs are still in high demand.
As we mentioned earlier, the search for web design near me is a prevalent thing to see in most major search engines. Most business owners understand the importance and the value of hiring professional assistance for their web design.
Good web design services include eCommerce website design, web design inspiration, and the use of the most reliable content management available. This will be important to allow the website owner to update the website without having to keep paying a designer for minor changes.
WordPress is the ultimate CMS.
When it comes to content management systems, nothing beats the user-friendly interface of the WordPress Platform. Even when people can make a WordPress website without any coding knowledge, the best approach is to ensure that a professional can do this. Then the business owner can update the content without effort.
Having an appealing, informative, and fast loading website for your business will be essential for you to get optimal results. This is why we strongly recommend that you always consider hiring the services of a professional web designer to help you achieve the best results.
If you are looking for web design inspiration, sometimes hiring professional help is the best way to go!